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Search Engine Optimization

SEO or search engine optimization is a digital marketing strategy that aims to make your website easy to understand for users and search engines alike.

Why allocate your marketing budget to SEO?

When done right, SEO can boost online presence and drive organic traffic in many ways. For one, it allows search engines, bots, crawlers, and spiders—the hunters of cyberspace—to find your website and show it to someone who searches for your specific product or service.

According to Net Market Share, the number of people using search engines to find products, services, or information is increasing every year.

To date, there are more than 6 billion searches a day worldwide. SEO allows you to tap into that market.

Search Engine Optimization

In addition to making your website more visible, SEO rewards businesses at a higher rate than traditional forms of offline advertising. This is because you can reach your target audience without interrupting their experience with advertisements or commercials. With SEO, you win half the battle before it even starts.

How My Turn Media Group group does SEO

KEYWORD RESEARCH
Our Indianapolis SEO team will gather thousands of different keywords and pull a number of metrics to determine a keyword’s potential value. These include search volume, our own proprietary competition formula, and other different variables in order to determine how valuable these keywords are for different pages on your website.

ON-SITE OPTIMIZATION
We will strategically and gracefully recommend how to infuse the SEO strategy onto your website’s pages. From there, we’ll audit your site’s overall structure and functionality, making the site’s experience optimal for both Google and your end users. These days, user experience and SEO go hand in hand and it will improve your ability to rank.

LINK BUILDING
When it comes to giving your site higher authority, it’s not just about getting links, but getting quality links. Our Indianapolis SEO team will audit your website’s links and remove anything potentially harmful, as well as build links to your site through a number of different avenues.

IN-DEPTH REPORTING
Our job is to communicate value through clear and transparent reporting. You’ll be able to see where you’re ranking daily for each of your optimized keywords, get breakdowns of search engine traffic, competitive analysis and more. Our SEO reports are 100% proprietary and customized for each client.

Our workflows are organized around a setup phase and a monthly cadence. This monthly cadence is focused on increasing relevance in the eyes of search engines.

  • On Boarding
  • Site Audit
  • Google Analytics
  • Tag Manager Setup
  • Tag Manager Optimization
  • Google Search Console Setup
  • Site Speed Optimization (WordPress Only)
  • On Page Optimizaion
  • Optimize For Search Intent
  • Update Title, Descriptions, H1 Tags
  • Shorten Descriptive URLs
  • Content Writing
  • Frontend Schema Markup Organization
  • 301 and 404 Optimization and Fix
  • Link Building

Get My Free Website Audit.

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