The last few years have seen tremendous growth in e-commerce as consumers have kept up with the increasing sophistication in technology. These days, more and more people have become increasingly reliant on their mobile devices for on-demand information.
Indeed, search has grown in importance exponentially over the years. And this growth has made SEO even more crucial, even when social media, led by Facebook, has overtaken a huge aspect of our daily lives.
Some thought that with the arrival of social media, SEO has died. However, the past year has proven these people wrong, as search continued its accelerated growth.
And SEO is not just growing. It has also evolved in ways that make sci-fi films seem more sci-fact with the explosion of voice search and location search.
The following are some very important numbers that show why SEO is still crucial in 2020.
1) Google refers more traffic than social media
When social media became mainstream, it became a formidable referrer of traffic. Indeed, with over a 2 billion users, Facebook was set to overtake Google as the main source of business for companies. But as it turns out, Google remained as the number one traffic referrer as of 2019.
Google delivered a staggering 57.8% traffic, while Facebook only sent 5.2%.
2) 4 out of 5 consumers use search engines
Search engines have made it a whole lot easier for people to get accurate information faster. That’s why 4 out of 5 consumers rely on search engines for any information on local businesses. That’s a staggering number considering that just a few years ago people are wary of obtaining wrong information online.
This significant growth in the use of search engines among consumers has been fueled by the increase in sophistication in mobile technology. As mobile devices have become more internet-enabled, it has empowered consumers to acquire information on products or services with greater accuracy and speed.
As a result, 80% of all local business searches on Google were made on mobile phones. And an incredible 88% of those searches ended up in phone calls or in-person visits within 24 hours.
3) SEO is 20% better than PPC in delivering traffic
A lot of companies, big businesses especially, pay huge amounts of money for ads to get their products or services right in front of their customers. Most of them thought that paid ads trump organic search. They can never be more wrong.
According to Moz, SEO delivers 20 times more traffic opportunities than PPC. And SEO beats PPC on both mobile and PC platforms.
Indeed, paid ads offer tremendous value. It brings lots of traffic and creates excellent awareness to your business. However, it does not convert quite as well as SEO does.
4) $72 billion spent on SEO in 2018
Google’s first page is a prime real estate. And you would be faced with a cut-throat competition to get your business there. In fact, as far as your target customers are concerned, if your business isn’t anywhere on Google’s first page, you don’t exist. And if you’re not on Google’s first page, your customers could end up doing business with your competitors that have managed to establish a strong presence there.
This is the very reason why companies are spending big on SEO just to get their site on Google’s coveted first page and pay more to keep it there. They paid even more for top ranking, although it must be noted that there is no guarantee that paying more could get you to the top.
Businesses shelled out huge amounts of money for SEO that they were expected to have spent $72.02 billion on it in 2018. By 2020, companies are expected to spend even more, around $79.27 billion, on SEO services.
5) Google owns 92% of the total search market
Google remains the undefeated search giant. It owns an incredible 92.21% of the total search engine market share as of late 2018. Bing and Yahoo! own a dismal 2.39% and 2.13% of the market share, respectively.
6) 2 trillion searches per day in 2018
As the world’s biggest search engine, Google hosts a mind-boggling number of searches. Just last year, an estimated 2 trillion searches were made on Google per day. And there were between 40 billion and 50 billion searches made on Google every month in the U.S. alone.
7) Google’s first page enjoys 91% of all traffic
Here’s why you should strive to put your business on Google’s first page: 91% of all traffic generated by search goes to sites listed on it.
And don’t just aim to have your business listed on Google’s first page. You have to work on getting it top ranking. That’s because the first result on Google’s first page commands 32.5% of all traffic share.
This is why it’s crucial to get your company up to speed with SEO if you’re just starting out, or if you’re struggling to get it ranked on Google.
8) Voice search will become a $40 billion business
Just a few years ago, most people thought about voice-enabled search as just a fad. But when Apple’s Siri became a hit, voice search became a utility. These days, Google’s Google Assistant, Microsoft’s Cortana, and Amazon’s Alexa are making search a whole lot easier. But among these digital voice assistants, Google is poised to dominate the future of voice search with its tremendous head start and vast resources in search technology.
Indeed, voice search is only going to become bigger. In fact, it is expected to generate $40 billion for e-commerce by 2022 and could account for 50% of all searches as early as next year.
SEO as an indispensable marketing tool for 2019
All indicators point to SEO’s continued growth over the next couple of years with the advancement of technologies that will make search even more indispensable for businesses and consumers. Search will continue to become a crucial part of the way consumers find products, services, and other on-demand information. That’s why it is important for businesses to establish a strong SEO foundation to maintain relevance in the digital age.